innov8

Making technology work for the business since 2002.

Margin leaking somewhere you cannot quite pin down. Reporting you do not fully trust. Quotes that do not turn into orders, or orders nobody follows up. A supplier or a system that let you down last month. Cash tied up where it should not be, or the whole thing depending on what is in one person’s head.

These are business problems that happen to run on technology, and they cost real money every month they are left. I find the one costing you most, prove it from your own numbers, and fix it at the smallest sensible scale — defined scope, defined outcome, agreed price before anything starts.

How I work

Find the one thing costing you most. Prove it. Fix it small.

1 · Find it

A short, focused look at where the money, the time or the control is actually leaking. It is rarely where people assume.

2 · Prove it

Quantified from your own numbers, not a benchmark borrowed from someone else’s business. If it cannot be shown, it does not make the list.

3 · Fix it, small

The smallest change that actually solves it. A result you can see in the P&L or in the week — not a two-year roadmap.

AI is a large part of how this is now quick and affordable. It is the engine, not the headline.

You already have ChatGPT

So why not just use AI yourself?

You should, for drafting, summarising and thinking out loud. AI is very good at answering the question you ask. The expensive part of a business problem is knowing which question to ask, and then changing a business that cannot stop while you do it.

It answers the question you ask

Most stuck problems stay stuck because the stated problem is not the real one. I find the real one, usually by talking to the people doing the work. A chatbot only hears your version.

It does not know your numbers

It will give you a plausible benchmark from someone else’s business. I prove the cost from your own data, and label what is verified and what is not.

It will not change a live operation

Payments, orders and tenders run every day. Rebuilding them without losing a working hour is a practised skill, not a prompt.

It does not own the result

Someone has to make it stick: your data kept safe, your people trained, the documentation written, and a named person accountable when it matters.

I use AI heavily. It is why this work is now quick and affordable. The difference is knowing what to point it at, and checking what comes back. Where doing it yourself stops working →

Proof

What the work has delivered

  • 40%

    IT running costs taken out at a Hong Kong contracting group — without the business losing a working hour.

  • 99%

    Fewer picking errors at a logistics and warehousing business, after a warehouse management system built from the ground up.

  • 300+

    Digital displays rolled out across hospitality venues in three regions of Thailand.

  • HK$1.5m

    Potential costs flagged for avoidance on a trial tender by an AI checking system.

More than thirty years’ experience · Innov8 since 2002 · nearly 60 businesses · 16 sectors · based in Hong Kong, working across Asia-Pacific remotely and on site.

Find your fit · 60 seconds

Tell me what is wrong. I will point you to the fix.

Three taps, no form, no email. You get a straight recommendation for where to start.

What is costing you most right now?

This year

Recent work

Hospitality · Thailand · remote

A boutique wellness resort

Run entirely remotely: a growth and action plan, a sales-funnel audit on the resort’s own booking data, website and chatbot compliance checks, and an AI assistant working inside the owner’s own tools.

Investment decisions

An AI-assisted diligence method

An investment-committee-ready document set on a live target, with the same verdict holding across four independent passes — including a check built to argue the other side. A headline return figure was dropped because it could not be defended.

Built by Innov8

DealMind™

An AI negotiation coach for the deal in front of you, built on the Negotiation OS™, Innov8’s model of negotiation expertise. From signed agreement to a live, priced product in about five weeks, behind a ten-step quality and security process.

See what it does →

In their words

What clients say

A breath of fresh air.
Bill Cox — P-E Consulting Group
Professional results without needing a large team or a large budget.
Cheris Lee — AiStyles (translated from Cantonese)
Knowledgeable, quality-focused and value for money.
Rupert Purser — Terramillem Capital
Adam Bell, founder of Innov8, Hong Kong

Who you get

Adam Bell

A career across business, marketing and technology — founder, operator, and the person brought in to fix what stalled, with more than thirty years of it behind me and Innov8 since 2002. I read a technology decision as a commercial one, because I have had to live with both.

One senior point of contact, from first call to handover. Specialists brought in where a job needs them, with me accountable for the result.

Based in Hong Kong. Singapore, Thailand, Vietnam, the Philippines, Australia and New Zealand remotely, with a visit whenever being there helps — scoped in writing, delivered to a defined outcome.

For advisers and operating partners

The technology person you can put in front of a client.

Private-equity value creation, a fractional CFO or CIO seat, an accountancy, advisory or systems practice: you see the operating problems early. Some of them are not yours to fix.

Bring me in for the technology, information or AI problem you have spotted. I diagnose it, quantify it and fix it at the smallest sensible scale, then hand the relationship back. Introduce a client who engages and you receive 10% of the fee.

Broken, underperforming, or brand new?

Tell me what is happening. If it is not something I should be doing, I will say so and point you somewhere better.

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